Value-Effort Matrix
Prioritise initiatives by business value vs effort required
Output
Priority ranking, ROI ratio & quadrant plot
₹299 per export · Included in all plans
Launch ToolStrategic guidance for ambitious business owners
Your Business
Strategist
Have a calm, confidential conversation about compliance, growth, profitability and scaling — guided by proven strategy frameworks.
Start with a 7-day free trial · 18% GST inclusive · Cancel anytime
Plans from ₹5,999/month·7-day free trial·No credit card required
Compliance & regulatory guidanceGrowth strategyProfitability & scalingCompliance support100% confidential
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Start with a real conversation
Every plan begins with a 7-day free trial. Talk through your business, your challenges, and your goals with no pressure to pay.
Trusted by businesses worldwide
Built for founders everywhere — equally at home with teams across India, the US, UK, UAE, Singapore and beyond.
Proven strategy frameworks
Expert guidance using time-tested tools and methods.
Business Tools & Frameworks
Proven frameworks for
structured thinking, real results
17 fully interactive tools. Input your real business data and get calculated scores, visual outputs and actionable recommendations.
Buyer Utility Map
Rate utility across buyer journey stages to find unmet needs
Output
Blue Ocean score, heatmap & top opportunities
₹299 per export · Included in all plans
Launch ToolProductivity Matrix
Separate high-leverage work from low-leverage distractions
Output
Leverage ratio, wasted hours & time audit chart
₹299 per export · Included in all plans
Launch ToolVision & Mission Workshop
Build authentic vision and mission statements step by step
Output
Tailored vision & mission with quality score
₹299 per export · Included in all plans
Launch ToolStrategy Mapping Tool
Connect objectives across Financial, Customer, Process & Learning
Output
Strategy map with execution progress gauge
₹299 per export · Included in all plans
Launch ToolBusiness Model Canvas
Design and visualise your entire business model
Output
Completeness score & exportable canvas view
₹299 per export · Included in all plans
Launch ToolSWOT Analysis
Map strengths, weaknesses, opportunities and threats
Output
Weighted TOWS combinations & top priority strategy
₹299 per export · Included in all plans
Launch ToolPorter's Five Forces
Assess industry attractiveness and competitive pressure
Output
Attractiveness score, radar chart & strategic insight
₹299 per export · Included in all plans
Launch ToolBCG Growth-Share Matrix
Classify your products as Stars, Cash Cows, Dogs or Question Marks
Output
Portfolio bubble chart & revenue breakdown
₹299 per export · Included in all plans
Launch ToolAnsoff Matrix
Choose and score your growth strategy across 4 directions
Output
Opportunity scores, ranked strategies & action plan
₹299 per export · Included in all plans
Launch ToolEisenhower Priority Matrix
Sort tasks by urgency and importance to reclaim your time
Output
Focus ratio, reclaimable hours & quadrant breakdown
₹299 per export · Included in all plans
Launch ToolKano Model
Classify features by their impact on customer satisfaction
Output
Feature roadmap, CS% score & development phases
₹299 per export · Included in all plans
Launch ToolJobs to Be Done
Uncover what customers really hire your product to do
Output
JTBD statements, opportunity scores & job map
₹299 per export · Included in all plans
Launch ToolBalanced Scorecard
Set and track objectives across 4 strategic perspectives
Output
Progress gauge, status tracker & perspective summary
₹299 per export · Included in all plans
Launch ToolValue Proposition Canvas
Align your offer precisely with customer needs
Output
Pain fit %, gain fit % & overall value-fit score
₹299 per export · Included in all plans
Launch ToolCash Flow Planner
Map inflows, outflows and timing to predict cash crunches 60 days ahead — with GST, TDS and advance tax dates built in
Output
Cash flow timeline chart, runway estimate & shortfall alerts
₹299 per export · Included in all plans
Launch ToolPerformance Matrix
Map team members and activities by effort vs output to find where energy is wasted
Output
2×2 effort-vs-output matrix & reallocation recommendations
₹299 per export · Included in all plans
Launch ToolSee it, don't just read it
Your business, visualised clearly
Move the sliders, tap the quadrants — feel how each framework responds to your inputs. The real conversation goes deeper, with your numbers and your context.
Value vs Effort · try it
Where should this idea land?
Result: Quick Win — ship it this month.
Revenue vs Margin · try it
Growing — but profitably?
Projected Q7: revenue index 160, margin 20%.
SWOT snapshot · try it
Pick a lens, see the move
Recommended next move: Pilot Tier-2 expansion with one city and a 90-day learn-or-pull plan.
Porter's Five Forces · try it
How attractive is your industry?
Attractiveness: 4.4 / 10 — moderate, pick your battles.
BCG matrix · try it
Classify your product
Classification: Star — invest to defend leadership.
Eisenhower priority · try it
Reclaim your week
Do now
4
Schedule
7
Delegate
5
Drop
3
Focus ratio: 58% · ~13.5 hours reclaimable this week.
Why Foundex
Built because your business deserves better than generic advice
Running a business is genuinely hard. The regulatory environment is complex, competitive pressures are real, and the right advice is rarely easy to find. Foundex was built for exactly this — to be the calm, clear thinking partner you can talk to about anything.
Guidance built around your business, not a template
Every business is different — your market, your stage, your constraints. Foundex gives you strategic thinking that fits your specific situation, not a generic playbook that could apply to anyone.
The tax and compliance maze, made navigable
Tax filings, regulatory deadlines, compliance requirements — it takes up too much mental bandwidth. Foundex helps you understand what you actually owe, what to plan ahead for, and how to stay compliant without constant anxiety.
From 'we're growing' to 'we're profitable'
Revenue growth without profitability is a treadmill. Foundex helps you see where your margins really are, what is quietly eroding them, and which levers — pricing, costs, customer mix — will make the most difference.
A confidential space to think out loud
Some of the most valuable conversations a founder can have are the ones they cannot have with their team, their investors, or their CA. Foundex is that space — private, non-judgmental, focused entirely on helping you think clearly.
Whether you are managing a 5-person team or a 500-person organisation, navigating your first regulatory filing or planning a major acquisition — Foundex meets you where you are, without judgment, and helps you move forward with clarity.
For Businesses Outside India
A thinking partner for founders anywhere in the world
Foundex works with founders everywhere — pricing and a few details differ by region. Here's what international founders ask most:
Cross-border context
Guidance that understands US, UK, EU, GCC, APAC and emerging-market dynamics — not just a single-market view.
Currency-aware planning
Pricing, margins and forecasts modelled in your home currency, with sensible assumptions around FX and remittance.
Globally proven frameworks
The same 17 strategy tools used by founders and operators across continents — adapted to your market and stage.
Always-on conversation
Time zones don't get in the way. Drop in whenever you are thinking, planning or stuck — day or night.
Pricing
Investment that is transparent and straightforward
Start with a conversation. Every plan includes a 7-day free trial so you can talk through your business, explore the tools, and decide when you are ready.
7-day free trial
Monthly Plan
₹5,999 per month
18% GST Inclusive·International: $79 per month
- Unlimited strategy conversations
- GST, taxation & compliance guidance
- Business growth & profitability advice
- Access to all 17 frameworks and tools
- Locally-aware guidance, tailored to where you operate
- 100% confidential conversations
7-day free trial · No credit card required
Best Value7-day free trial
Yearly Plan
₹59,900 per year
18% GST Inclusive·International: $799 per year
- Unlimited strategy conversations
- GST, taxation & compliance guidance
- Business growth & profitability advice
- Access to all 17 frameworks and tools
- Locally-aware guidance, tailored to where you operate
- 100% confidential conversations
7-day free trial · No credit card required
Every plan starts with a real conversation. 7-day free trial · No long-term lock-in on the monthly plan · Cancel anytime.
One-Time Options
Pay As You Go — No Subscription Needed
Prefer to start with a single session or a standalone report? Choose the option that fits your immediate need.
Business Diagnosis Session
₹6,999
18% GST inclusive·International: $84
One guided root-cause diagnostic session using 5-Whys methodology. Identifies your real problem before any advice is given.
Book a Session →Single Framework Report
₹299
18% GST inclusive·International: $5
Run any one of our 17 strategy frameworks and get a fully exported PDF report.
Get Report →Questions from around the world
Pricing, tax and support for international businesses
Quick answers about how Foundex works when your business is outside India.
No. GST applies only to India-based customers. If your business is registered outside India and you choose the International pricing, you are billed in USD without Indian GST. We still provide all the same strategic guidance and tools.
Ready to move forward?
Need deeper strategic guidance or help implementing these frameworks?
A clearer perspective on your business starts with a single conversation — no commitment, completely confidential. Begin with a 7-day free trial.
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