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The Founder's Bookshelf

Books that explain why companies rise, stall and fall — curated by CA Archana Yadav.

Disruption & Decline

The Innovator's Dilemma

Clayton Christensen

Your best customers can steer you away from the market that will replace you.

Read with: Kodak

How the Mighty Fall

Jim Collins

Decline begins with leadership choices long before it appears in the numbers.

Read with: JCPenney · Kodak

Only the Paranoid Survive

Andrew Grove

Recognise the strategic inflection point before your existing playbook becomes a liability.

Read with: Kingfisher · Kodak

Strategy

Good Strategy Bad Strategy

Richard Rumelt

Replace ambitious slogans with a diagnosis, a guiding policy and coordinated action.

Playing to Win

A.G. Lafley & Roger Martin

Decide where to play and how to win before committing capital and talent.

Competitive Strategy

Michael Porter

Understand industry economics before mistaking revenue growth for a defensible position.

Blue Ocean Strategy

W. Chan Kim & Renée Mauborgne

Redesign the value proposition to create demand instead of fighting over existing customers.

Read with: Nirma · Reliance Jio

Zero to One

Peter Thiel

Build a distinctive advantage rather than becoming another competitor in a crowded market.

Read with: Reliance Jio

Fraud & Governance

Financial Shenanigans

Howard Schilit

Interrogate cash flows and accounting incentives before trusting reported growth.

Read with: Satyam · Luckin Coffee

Bad Blood

John Carreyrou

Charisma is not evidence; make independent scrutiny non-negotiable.

Read with: Satyam · Luckin Coffee

Founders & Building

Good to Great

Jim Collins

Put disciplined people and a clear economic engine ahead of the next growth initiative.

Built to Last

Jim Collins

Protect your core purpose while continually reinventing how the business delivers it.

No Rules Rules

Reed Hastings & Erin Meyer

Pair freedom with talent density and candour, not with an absence of accountability.

Read with: Netflix

That Will Never Work

Marc Randolph

Test the business model in the market before becoming attached to the founding idea.

Read with: Netflix

The Hard Thing About Hard Things

Ben Horowitz

Lead through the decisions where every option hurts and no playbook can choose for you.

The Everything Store

Brad Stone

Let customer obsession and long-term reinvestment compound into an operating advantage.

Indian Lens

The Fortune at the Bottom of the Pyramid

C.K. Prahalad

Treat underserved customers as a market for innovation, not a cheaper version of your existing offer.

Read with: Nirma

Business Sutra

Devdutt Pattanaik

Understand the beliefs shaping decisions before trying to change organisational behaviour.